All posts

  • Hand-drawn cream price tag reading '40%' in periwinkle lettering, hanging from a string and surrounded by teal sparkles on a dark charcoal background, representing a moderate holiday discount.

    Strategy

    Guides

    How Much Discount Do 2026 Shoppers Want? (Hint: It's Not 50% Off)

    Oct 6, 2026

  • Flat illustration on a deep navy background: a spiral-bound calendar with an envelope on its lavender front page, while pages marked with a maple leaf, a price tag and a snowflake fly off in the wind, representing a four-month holiday email season.

    Strategy

    The 2026 Holiday Email Calendar for Brands That Already Have a BFCM Playbook

    Sep 28, 2026

  • Hand-drawn cream price tag reading '40%' in periwinkle lettering, hanging from a string and surrounded by teal sparkles on a dark charcoal background, representing a moderate holiday discount.

    Strategy

    Guides

    How Much Discount Do 2026 Shoppers Want? (Hint: It's Not 50% Off)

    Oct 6, 2026

  • Flat illustration on a deep navy background: a spiral-bound calendar with an envelope on its lavender front page, while pages marked with a maple leaf, a price tag and a snowflake fly off in the wind, representing a four-month holiday email season.

    Strategy

    The 2026 Holiday Email Calendar for Brands That Already Have a BFCM Playbook

    Sep 28, 2026