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Backstroke Blog

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top-performing email subject lines

Get the latest tips on writing
top-performing email subject lines

Backstroke Blog

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top-performing email subject lines

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AI Slop 101: What It Is & How to Keep It Out of Your Email Marketing
AI Slop 101: What It Is & How to Keep It Out of Your Email Marketing
AI Slop 101: What It Is & How to Keep It Out of Your Email Marketing

AI Slop 101: What It Is & How to Keep It Out of Your Email Marketing

Have you ever seen the official Dog Olympic Diving competition? How about Golden Retrievers organizing themselves to spell out the names of Greek gods? Or an “It’s my 120th birthday” post? Shrimp Jesus? This fake, inauthentic, sometimes silly and often annoying type of content is called AI Slop.…

Don’t Get Lost to the Dark Side: Email Design Best Practices for Light and Dark Mode

With dark mode rapidly gaining traction, email marketers face a new reality: creating designs that shine in both traditional (light) and dark modes. It's no longer a nice-to-have. It's essential. Here's how you can optimize your email marketing strategy to stay visually appealing in every inbox.…

What the Font? Email-Safe Fonts vs. Custom Fonts and How to Choose the Right Type

Email marketers face endless design choices, but perhaps none as subtly impactful as fonts. Should you play it safe, or venture out with something fresh and custom? Let's break down how to choose. What Exactly are Email-Safe Fonts? Email-safe fonts are tried-and-true options, like Arial, Georgia,…

6 Marketing Toolkit Essentials That AI Experts Swear By
6 Marketing Toolkit Essentials That AI Experts Swear By
6 Marketing Toolkit Essentials That AI Experts Swear By

6 Marketing Toolkit Essentials That AI Experts Swear By

What do today’s AI expert marketers do that others don’t? Simply put, they view AI as a teammate. This shift in perspective isn’t too surprising, as nearly all marketing professionals are using AI to some degree. In fact, over 85% of professionals now view AI and workplace automation positively,…

From Skeptic to 10X Marketer: Navigating the Agentic Email Sophistication Spectrum

The future of email marketing isn't just automated. It's agentic. But what does this really mean, and how can you leverage it to elevate your brand and revenue opportunities? The Agentic Email Sophistication Spectrum helps marketers understand their journey towards becoming what we call the "10X…

Welcome to the Era of the 10x Marketer (Thanks to AI)
Welcome to the Era of the 10x Marketer (Thanks to AI)
Welcome to the Era of the 10x Marketer (Thanks to AI)

Welcome to the Era of the 10x Marketer (Thanks to AI)

Let’s be real: marketing can be a grind. Endless spreadsheets. Copy-paste workflows. Guesswork sometimes gets dressed up as strategy. But now? We’re entering a new era where marketers are outputting more, iterating faster, and creating better than ever before. Harvard literally says that “AI will…