Above the Fold: What Actually Belongs at the Top of Your Email Layout?
Dive into our above the fold design playbook to discover design tips will turn every open into a scroll, and every scroll into a click.
How-To Guides
How to Rise to the Top of Gmail’s New “Most Relevant” Promotions Tab
Gmail just moved the goalpost. The Promotions tab now ranks by Most Relevant, not most recent. Here’s how to make sure your emails rise to the top.
How-To Guides
Backstroke’s New AI Text Message Generator: Smart Campaigns That Prioritize SMS Compliance
One email → three SMS campaigns in seconds. See how Backstroke’s AI text message generator saves time and keeps you 100% compliant
Product Updates
Cursed or Crafted? Play the AI Prompt Guessing Game!
Think you can tell the difference between AI slop and a polished product photo? Play Cursed or Crafted? the game that teaches you prompt tips while you laugh (and cringe) at the results.
Trends & Insights
Your 10 Tips “Spark Notes” Guide to BFCM 2025
BFCM 2025 isn’t ready for your inbox glow-up. Get 10 tips to outshine, outsell & outsmart the competition.
Trends & Insights
SMS Compliance Checklist: Your No‑Fluff Guide to Texas SB 140 & Text Marketing Rules
Texting Texans? SB 140 might sue you. Here’s what marketers need to know . . . before it’s too late.
How-To Guides