Backstroke AI Ethics Statement

At Backstroke, we are pushing the boundaries of creativity and data-driven insights in email marketing. But we don’t stop there. Our mission extends beyond enhancing the performance and efficiency of B2C email marketing teams; we are equally committed to upholding the highest standards of ethical practice in every aspect of our AI-driven solutions.


We believe in the power of transparency. Our AI technologies are designed with clear, understandable mechanisms. We aim to provide our users with not just software to get their job done, but also appropriate knowledge of how these tools work, ensuring that they can make informed decisions in the usage of Backstroke in their email marketing strategies.

Privacy & Data Security

At Backstroke, we deeply value the trust our users place in us. Central to maintaining this trust is our commitment to privacy and data security. We implement robust measures to safeguard all information, ensuring that the data informing our AI, from industry trends to creative insights, is managed with the highest degree of integrity and security. Our approach is grounded in a philosophy of responsible data stewardship, where user confidentiality and data protection are paramount. We are dedicated to upholding these principles in every aspect of our operations, creating a secure environment where creativity and data-driven insights flourish.

Fairness and Inclusivity

Innovation at Backstroke is driven by principles of fairness and inclusivity. Our AI models are continuously evaluated to prevent biases and ensure that our tools are equitable and accessible to all users, regardless of their industry or the scale of their operations. We strive to empower email marketers from diverse backgrounds and sectors, providing them with the tools to succeed in their unique contexts.


We hold ourselves accountable for the AI technologies we create and deploy. Backstroke is dedicated to monitoring the performance and impact of our AI tools, ensuring they meet our high standards for ethical practice and user benefit. We are committed to ongoing dialogue with our users, regulatory bodies, and the broader AI community to evaluate and enhance our ethical practices continually.

Continuous Improvement

The landscape of AI in email marketing is ever-evolving, and so are our ethical commitments. Backstroke is dedicated to continuous learning and improvement, staying abreast of the latest developments in AI ethics and adjusting our practices to ensure they remain at the forefront of responsible innovation.

Backstroke's journey is one of creativity, performance, and ethical integrity. Our commitment to these principles guides every tool we develop and every decision we make, ensuring that we not only achieve inbox greatness but do so with a deep sense of responsibility and respect for the broader impact of our technologies.

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