We’re building the future of retention and revenue.
AI-powered email and messaging built by industry veterans, combining deep lifecycle expertise with proven AI to help eCommerce brands grow faster.
Our mission.
At Backstroke, we believe retention is where real growth happens. In a world obsessed with acquisition, the brands that win are the ones that turn customer into fans, and relationships into compounding revenue. Backstroke was built by people who have spent their careers inside the inbox and at the forefront of marketing technology. Our roots go back to ExactTarget, where modern email marketing was shaped, and to Pattern89, where AI was first applied to creative performance at scale. That combination of lifecycle expertise and applied AI is what makes Backstroke different. Our mission is to help brands speak uniquely to their customers, drive more revenue, and spend less time dragging and dropping. We bring together strategy, data science, and AI purpose-built for retention so teams can move faster without sacrificing control or quality.
How Backstroke drives revenue.
Backstroke is a retention platform designed specifically for how modern eCommerce teams operate. We act like an embedded lifecycle and data science team, analyzing customer behavior, predicting outcomes, and guiding every message toward revenue impact.
We’re obsessed with retention, performance, and results.
We believe great retention marketing is strategic and technical. It requires strong ideas, disciplined execution, and systems that learn with every send. That philosophy is built into everything we ship. Our goal is simple. Help brands turn retention into their most reliable and profitable growth channel.
