Let’s be real: marketing can be a grind. Endless spreadsheets. Copy-paste workflows. Guesswork sometimes gets dressed up as strategy.

But now? We’re entering a new era where marketers are outputting more, iterating faster, and creating better than ever before. Harvard literally says that “AI will shape the future of marketing.” The number assigned to this productivity boost varies widely—from doubling productivity to tripling it—but it’s widely accepted that marketing outputs will multiply with the help of AI. 

So how productive and creative will you become with the help of AI? It depends on how open-minded you are to exploring what these new technologies offer. Keep scrolling to read our ever-optimistic outlook on the subject. 

And say hello to your future self, a 10x marketer: a creative, data-savvy operator powered by AI and unstoppable momentum.

Who Is the 10x Marketer?

They’re not just productive. They’re exponentially effective. 83.82% of marketers report that AI has increased their productivity. So let’s go a little deeper . . .

10x marketers bring three core beliefs to the table:

• 🫶 They honor the customer. Empathy > ego. Always.
• 🎨 They believe in their brand. Even in a world of performance, creativity still matters.
• ⚡ They iterate rapidly. Ship, learn, improve, repeat.

And now, thanks to AI’s impact on marketing, they can do all of that at scale.

AI’s Marketing Superpower: From Strategy to Execution in Seconds

10x marketers don’t start from scratch. They start from signals discovered via deep analyses of subscriber and customer data.

Thanks to its data processing capabilities, AI helps 10x marketers:

• Enrich audiences with real-time behavior data
• Segment smarter based on live interactions
• Build custom AI models that reflect their brand’s voice
• Generate predictive AI email marketing campaigns that hit harder

The results? More relevant sends, better open rates, higher purchasing volume and less time spent staring at spreadsheets and making best guesses.

From 1 Email a Day to 100 Campaigns a Week 

Let’s talk output. The old way of doing things was manual, slow and comparatively limited. The new way? Generative everything for personalized customer journeys.

10x marketers are using AI to:

• Generate entire email flows based on lifecycle stages
• Build personalized SMS and AI message sends in seconds
• Plan full marketing calendars in a couple of clicks
• Write dozens of subject line variants in a single sitting

You’re no longer limited by time or team size. You're only limited by what you want to test.

1:1 Personalization, Without Losing Your Mind

McKinsey & Company captures the current state of personalized marketing quite well:

“Companies are already wading into this new world by exploiting existing gen AI models that are publicly available. The next step for them will be to differentiate themselves, propelling unequaled customization and greater capabilities by integrating those models with their own data and systems.”

Access to proprietary industry data, and combining its insights into your own company’s data leads to the 10x marketing output. Backstroke gives marketers access to data from over 10,000+ ecommerce brands. That means 10x marketers can now:

• Create one-to-one email campaigns that speak to every subscriber
• Predict what messaging, creative and cadence will drive revenue
• Personalize content without burning out the design or copy team

This is the kind of personalization that used to take a full team weeks to complete. With the help of AI, it takes a few clicks.

Beautiful + Smart: The Best of Both Worlds

There’s a bit of a rub here. So let’s be honest. AI-generated content sometimes feels like it was raised in a content farm. Concern arises when we rely too heavily on AI to make every single creative decision, stripping away the beauty that comes from our own instincts and human experiences.

But 10x marketers know better. For them, AI does the heavy lifting, so they can focus on making marketing magic. As we move forward in a world where marketers balance AI-powered optimization and outputs with their own instinctive creativity . . .

AI handles:

• 📊 Subject line and body content testing
• 🧪 Creative variant generation
• 📈 Timing + send optimization

This leaves marketers to handle:

• 🎨 The vibe
• 💡 The bold ideas
• ✨ The brand magic AI just can’t touch

This delivers brands perfect balance of speed and soul.

Do Customers Actually Care if It’s AI?

Simply put: not really.

Backstroke’s data shows:

• Only 28% of AI-using customers are worried about AI in marketing.
• Among non-AI users, it’s a 50/50 split.
• And most people can’t even tell if something was AI-generated to begin with.

So what actually matters in this 10x era?

If it’s relevant, they open.
If it resonates, they convert.
If it’s beautiful, they remember.

AI Isn’t Replacing Marketers. It’s Supercharging Them.

The 10x marketer doesn’t fear AI. They partner with it, using its findings and tools to . . .

• Boost marketing productivity
• Increase their creative outputs
• Make campaigns feel personal and perform
• Free themselves from busywork and focus on the big, bold ideas

In the age of AI-driven marketing, this is your edge. Why wouldn’t you embrace it?