The buzz around AI transforming the workforce is real. Reports from Goldman Sachs and others suggest that AI could impact 300 million jobs globally, automating tasks in virtually every industry, including marketing. But history offers a clear pattern: technological innovation doesn’t just replace jobs—it creates entirely new ones.
Just as the internet gave us social media managers and ecommerce strategists, generative AI is poised to redefine email marketing, blending human creativity with machine precision. This transformation will bring about exciting new roles, three of which are highlighted below.
1. AI Content & Model Manager
In a world where AI writes the bulk of email content, someone needs to manage the models creating it. Enter the AI Content & Model Manager—a role that ensures every AI-generated message aligns with a brand’s voice and goals.
This role doesn’t require deep data science expertise but does call for a sharp eye and strategic mind. Managers will oversee training data, flag and correct biases, and fine-tune AI outputs to maintain brand consistency. They’ll also collaborate across teams to ensure that the AI doesn’t just meet expectations but exceeds them.
Think of this person as a producer behind the scenes of a blockbuster: ensuring the story resonates, stays on brand, and captivates the audience.
2. Lifecycle Prompt Engineer
Prompt engineering—the art of crafting precise, effective instructions for AI—will be a cornerstone skill in email marketing. The Lifecycle Prompt Engineer focuses on using prompts to guide AI systems in generating top-notch content and coordinating tools for hyper-personalized campaigns.
Beyond creativity, this role requires technical fluency in the marketing tech stack, ensuring seamless integration between AI tools and marketing platforms. Teams that nail prompt engineering will deliver campaigns that feel almost clairvoyant in their understanding of audience preferences, creating memorable and effective customer journeys.
3. Generative Campaign Strategist
At the heart of every successful campaign is a storyteller, and the Generative Campaign Strategist steps into this role with the help of AI. They’ll oversee customer journeys, ideate campaign concepts, and ensure that AI-generated content resonates across diverse audiences.
Unlike traditional strategists, these professionals will manage campaigns at an unprecedented scale. By leveraging AI to create hundreds or even thousands of campaign variations, they’ll deliver hyper-personalized messaging that connects deeply with consumers. Creativity and data will go hand in hand, enabling marketers to turn insights into action.
Conclusion
AI isn’t replacing marketers—it’s empowering them. By automating repetitive tasks, AI frees up time for creativity, strategy, and collaboration. The roles of tomorrow will blend human ingenuity with AI-driven efficiency, offering exciting new opportunities for those ready to adapt. In the generative AI era, email marketing will become less about manual effort and more about orchestrating ideas and technology to create exceptional experiences.
