Iconic U.S.-Made Apparel Brand Achieves 16x ROI and 26% Revenue Boost with Backstroke

As a proud champion of American-made craftsmanship, All American Clothing Co. faced a familiar challenge for e-commerce brands: standing out in crowded inboxes without compromising their authenticity. To drive stronger conversions, this “Made in America” brand needed a smarter way to segment their audience and align their messaging with their customers' varied preferences.

“The AI is Coming!”: Revolutionizing Email Marketing

All American Clothing Co. partnered with Backstroke to inject their email strategy with AI-powered segmentation and generative content. Backstroke’s platform enabled the team to create messaging that resonated across various audience clusters while staying true to their brand values of quality, heritage, and craftsmanship. Predictive tools ensured each email was optimized for performance, reducing manual effort and freeing up the team to focus on higher-level initiatives like campaign planning, creativity, and analysis.

Bring on the Fireworks: Results That Resonate

“Backstroke has transformed how we connect with our customers,” said Jennifer Kovac, Director of Performance Marketing at All American Co. “Their platform’s ability to deliver high-performing, brand-aligned email content has driven incredible results and allowed my team to focus on more strategic priorities.”

The results showcased the power of Backstroke for All American Clothing Co. They achieved a 33% higher placed order rate, directly boosting conversions, and saw a 26% rise in revenue per email, proving that authentic messaging paired with innovative tools can deliver measurable impact. Most impressively, these efforts resulted in a 16x return on investment (ROI) from their partnership with Backstroke.

Conclusion: The Time Is Now

E-commerce marketers have a unique opportunity to revolutionize the way they work with emerging technologies. By blending AI’s precision with All American Clothing Co.’s strong brand and values, Backstroke helped deliver not only outstanding business outcomes but also a renewed sense of purpose in their messaging. Together, they’ve taken All American’s email program to the next level.

The time is now—are you ready to transform your strategy? Learn more about Backstroke.