Between Apple Intelligence crashing the WWDC stage, GPT-4o showing off its multimodal capabilities, and every DTC brand trying to out-segment and out-swagger each other—this summer is stacked with AI breakthroughs.
So what’s an ecommerce marketer to do?
Easy. 🎟️ Grab your pass to Backstroke Live: The Summer 2025 Drop. It’s our biggest product release of the year, built for brands that want less chaos, more revenue, and inboxes that slap.
We’re channeling full Gov Ball energy for this one. No overpriced hard seltzers, no lines for the bathroom, no claustrophobia-inducing wristbands. Just the headlining features, hottest tech and exclusive looks at what’s changing ecommerce, email and blending both via ecommerce AI.
Quick Hits: Why Backstroke Live Feels Email’s Summer Festival
- ✨ It’s live. Fast-paced. High energy.
- 🔥 The lineup is stacked.
- 👀 We’re dropping things you can actually use the next day.
- 🎁 And yes, we’re debuting fresh new packaging (because even AI deserves a glow-up).
Click the link above (or at the bottom of this blog) to score your VIP pass!
Quick Hits: Why Backstroke Live Feels Email’s Summer Festival
- ✨ It’s live. Fast-paced. High energy.
- 🔥 The lineup is stacked.
- 👀 We’re dropping things you can actually use the next day.
- 🎁 And yes, we’re debuting fresh new packaging (because even AI deserves a glow-up).
🎤 The Setlist (a.k.a. What You’ll See Live)
Opening Act: R.J. Talyor, Backstroke Founder & CEO
Our fearless leader kicks off the show with a hype check all about:
- Where AI is heading in 2025 and beyond
- Why it’s changing how ecommerce marketers work
- What Backstroke is building to help you move faster, smarter and better
Main Stage Headliner: Autonomous AI Agents
Not assistants. Think teammates. Think of our autonomous agents as your backup dancers who are trained to handle:
- Campaign creation, from start to finish
- Major upgrades in testing and optimization
- Triggering sends based on live data (and Backstroke has the most thorough ecommerce dataset around)
- Learning from every send, click, and customer quirk
Fan Favorites (Now With Encore-Level Upgrades)
We’ve rebuilt your favorite features of Backstroke to make them festival and future-ready:
- Multi-Template Magic: Toggle between core layouts or mix-and-match designs to ship on-brand emails in minutes.
- Data-Driven Rendering: Instruction-based engine turns AI, brand style and customer signals into pixel-perfect HTML.
- Smarter Segments on Autopilot: Upgraded clustering models that learn from every event you send.
- Speed & Security Upgrades: Rebuilt on AWS with a sleek React front end for lightning-fast load times.
🌟 VIP-Only: Innovations & Road Map Sneak Peek
Your backstage pass includes a glimpse at what our Product & Data Science teams are cooking next.
- Predictive Email Rendering: AI dynamically generates the best version of an email based on real-time user data—like behavior, preferences, or device—before it’s opened. Yes. That means that Backstroke will ensure every recipient gets an AI message version most likely to convert, without manual segmentation or creative swaps.
- Brand-New Pricing & Packaging: Get the first look at Backstroke’s summer-ready packaging before it hits the public eye. It’s fresh, flexible, and designed for all brands, from scrappy to enterprise.
🎟️ RSVP Now to Join the Main Stage
No mosh pits. No stinky crowds. This is just the AI-powered email glow-up you’ve been waiting for, and it’ll be conveniently held around your lunch break.
