We're excited to announce that Caroline Alexander has joined Backstroke as a Customer Success Manager and the founding member of our Customer Success team. Caroline is stepping into this critical role at a pivotal time, as our growth has significantly accelerated and would soon exceed the capacity of our existing team. Her deep experience in customer success within the marketing technology industry makes her the perfect person to ensure our growing customer base continues to thrive.

Caroline joins us from 120 Water, where she partnered closely with water utilities to help them digitally transform their operations. Her experience there aligns closely with what we ask of our customers at Backstroke— to embrace a brand new technology and change the way they do business. 

Prior to 120 Water, Caroline was a Customer Success Manager at Wunderkind, a leading performance marketing company. At Wunderkind, Caroline worked within eCommerce channels including email, SMS, push marketing, and web. She built strong, lasting relationships with customers, helping marketers achieve their revenue goals through advanced messaging solutions. Caroline’s expertise in performance-driven strategies, combined with her customer-first approach, led to high customer satisfaction, retention, and overall success.

Caroline’s arrival signals Backstroke’s continued commitment to providing exceptional customer experiences even as our customer base grows rapidly. Her background in helping customers successfully adopt new technologies ensures she'll immediately deliver value and insights to our Backstroke partners.

Caroline will be available for customers to meet in person at our upcoming event, Longaxis 2025. Longaxis brings together industry leaders, marketers, investors, and technology enthusiasts to explore the future of email, SMS, and push notification marketing. Caroline and our entire team will be there to answer your questions and discuss how Backstroke can support your messaging strategy.

We’re extremely lucky to welcome Caroline to the Backstroke team and look forward to the positive impact she'll bring to our customers and our business.

To join us at Longaxis 2025 and meet Caroline in person, visit backstroke.com/longaxis-2025.