'Tis the season for tons of emails. Are you getting their subject lines right?

Did you know that email volume doubles the week of Black Friday? EOY competition for inbox attention is the HIGHEST it ever gets.

In fact, 42% of companies send a Black Friday email. Oh, and then, Cyber Monday sales come along. And don’t forget to show your brand’s charitable side on Giving Tuesday! (Plus…did you remember to send a thank-you-themed Thanksgiving message to your customers?)

It feels like the EOY email marketing to-do list goes on and on . . .

The best way to make sure your campaigns get seen (and clicked on) is by writing a stunning subject line. Here are some tips on how to craft catchy subject lines when competition is at an all-time high.

Be a gift guide curation station.

Curate gift guides! Today’s trending subject line phrases this week include “Gift Guide” and “Holiday Collection.” Try organizing products into easy-to-browse collections for shoppers to explore in your emails.

The colors of the season? Black and red.

Lean into the black of Black Friday, and don’t forget a pop of red. The top emojis of the holiday season are 🖤 🚨 🎁 ⚫ ⏰

Make your email subject line characters count!

Subject lines should be short and sweet, but the most engaging ones average 6 words and 34 characters. But each audience is different, so make sure the subject lines resonate with the “Add Audience” button.

Write subject lines that are customized for your email audiences.

Customized email subject lines are often the most compelling. Hone in on who you're speaking to by generating copy that's most engaging for your email list segments.

Dig in deep with Backstroke's new Add Audience feature. In a few clicks, users can generate subject lines that appeal to various:

• Gender
• Household Income
• Age
• Device
• Region
• Level of engagement with their email

Generate your custom, compelling subject lines for free! Visit Backstroke to generate 15 free subject lines. Click the Add Audience button to get started.