Emile Henry Drives 138% More Revenue with Personalized Email Campaigns Powered by Backstroke

In the competitive cookware industry, cutting through the clutter of email inboxes requires creativity and personalization. Emile Henry, the French cookware brand, partnered with Backstroke’s GenAI email marketing platform to unlock revenue growth in email marketing. 

The Challenge: Boosting Revenue and Engagement

Emile Henry faced the challenge of efficiently personalizing email campaigns that engage their audience and drive measurable revenue. The brand set out looking for a solution to deepen segmentation, reduce email production time, and increase personalization while maintaining their premium brand image.

The Solution: A New Recipe with Backstroke

Emile Henry turned to Backstroke’s AI email generator and audience segmentation tools to meet the growing demands of their email program. “Backstroke improved how we connect with our customers,” said Tessa Keller, Director of Marketing at Emile Henry USA. “The Backstroke generator's ability to deliver on-brand and performant, subject lines and preheaders resonate with our audience—resulting in an impressive increase in revenue per email.”

The Result: Exceptional Growth and Performance

Backstroke-powered emails delivered 14% higher click rate and a 122% increase in order rate compared to the control group. Above all else, the statistically significant results showcased the power of targeted, data-driven, and AI-enabled email strategies–and a 138% increase in revenue per email. 

Conclusion: Redefining Email Marketing Success

Emile Henry’s case study is a testament to the transformative power of integrating AI-powered marketing with creative email marketing strategies. Backstroke is helping Emile Henry set a new standard for their messaging programs.

Ready to get cooking? Find your own email recipes with a Backstroke demo.