The future of email marketing isn't just automated. It's agentic.

But what does this really mean, and how can you leverage it to elevate your brand and revenue opportunities?

The Agentic Email Sophistication Spectrum helps marketers understand their journey towards becoming what we call the "10X Marketer".

10X Marketers are eCommerce pros who utilize advanced AI tools to create deeply personalized, brand-centric, and high-performing email campaigns in minutes.

At the beginning of this spectrum, marketers are typically hands-on, cautious, and sometimes dismissive about AI's potential impact. However, as their confidence and understanding grow, they move through pivotal phases:

• Proof of Concept (PoC): Marketers become open to exploring AI, albeit skeptically, starting to experiment today rather than tomorrow.
• Investment Phase: Confidence increases. Marketers actively leverage AI assistance, shifting their mindset from skepticism to neutral and beginning to consider future gains.
• Double-Down: With proven results, marketers adopt a hybrid work style—blending human creativity with AI-driven efficiency. Optimism grows as the strategy expands to both short- and long-term gains.
• Scale to 10X: Marketers become fully "agentic," deploying AI tools seamlessly. Optimism peaks, and their strategic focus consistently encompasses immediate and future business goals.

At Backstroke, we understand this journey deeply. Our platform empowers marketers with predictive campaign generation, over 75 customizable templates, and instantaneous hero-image creation, delivering exceptional revenue and creative efficiency. Embracing this journey today positions you as the marketer of tomorrow, ready to drive unprecedented growth, push creative boundaries, and connect with your customers on totally new levels.

Wherever you stand today, know that becoming a 10X Marketer isn’t just possible. It’s inevitable. The only question is: how quickly are you ready to get there?