Vintage collegiate apparel brand boosts email efficiency and revenue with timely campaigns powered by AI
The Moment is Never Too Big
Homefield, a leading brand in vintage collegiate apparel, thrives on connecting passionate sports fans with unique designs inspired by their alma maters. The challenge? Capturing the excitement of a big win in real time. After Notre Dame defeated Penn State in the 2024-2025 College Football Playoff game, Homefield’s marketing team wanted to ride the wave of fan enthusiasm by launching a timely campaign featuring their Notre Dame collection.
However, the game ended late at night, and manually building a polished email campaign would have required hours of effort, potentially missing the moment.
Breaking into the Second Level
Enter Backstroke’s email generator. Steve Jones, Homefield’s Director of Performance Marketing, used the platform to craft and send a targeted campaign in record time. By simply feeding the generator URLs for the Notre Dame products and selecting AI-generated audience segments, the tool handled the rest—building an on-brand email complete with performant copy, an on-brand layout, and product placements.
A screenshot of the real email Homefield sent, created by Backstroke's AI email generator.
Within minutes, the campaign was ready to launch, allowing Homefield to capitalize on the excitement of Notre Dame fans while it was still fresh.
A Win-Win for Fans and Sales
The campaign wasn’t just quick and easy to create. The performance exceeded expectations, delivering 5X revenue of previous, similar sends while taking less than 15 minutes to execute.
“Backstroke allowed us to stay agile and connect with our audience at just the right moment,” said Steve. “What would have taken hours of manual effort was done in minutes, and the results spoke for themselves. It was a game-changer for our team.”
Conclusion: The Future of Email Marketing with AI
Homefield’s success with Backstroke illustrates the power of AI to take email marketing from a soggy mud bowl to the greatest show on turf. By improving segmentation and content creation, Homefield didn’t just improve metrics—they built stronger relationships with their customers. For Steve and his team, AI is now an essential part of delivering the school pride their audience loves, faster and more personally than ever before.
Want to knock your email programs out of the park? See what plays Backstroke has drawn up.
