USA-Made flannel brand achieves 19x ROI and 49% more revenue per email with Backstroke.

The Vermont Flannel Company, synonymous with comfort and quality, wanted to improve email marketing results without making huge time or personnel investments . With limited resources and a growing customer base, their team needed a solution that could deliver high-performing campaigns while preserving the brand’s personal touch.

A Partnership Almost as Good as Buffalo Plaid and Wool

Vermont Flannel partnered with Backstroke to weave AI-driven precision into their email strategy. Backstroke’s platform generated subject lines and content tailored to their customers’ needs and values, while also reflecting Vermont Flannel’s emphasis on quality craftsmanship and rugged charm. Predictive features ensured each email reached its target audience, optimizing performance while reducing manual effort. With Backstroke handling the heavy lifting, the Vermont Flannel team could focus more on broader creative and strategic goals.

Better Results Woven into Every Send

“Backstroke fits our brand perfectly,” said Jennifer Kovac, Director of Performance Marketing. “Their AI-powered platform allows us to maintain the authenticity of our messaging while driving phenomenal results.”

The results spoke volumes. Vermont Flannel achieved a 32% higher placed order rate, paired with an incredible 49% increase in email revenue, solidifying the ROI at a staggering 19x. 

Conclusion: No Time to Wait

By embracing AI, Vermont Flannel boosted results without the extra effort. Backstroke enabled them to deliver outstanding business outcomes while preserving the personal touch and warmth that define their brand. The AI-age is here.

Is it your time, too? Learn more about Backstroke.