Beloved teddy bear brand boosts revenue per email by 22% with Backstroke

The Vermont Teddy Bear Company, renowned for crafting personalized, heartfelt gifts found themselves needing to add some new magic in their email campaigns. With inbox competition at an all-time high, they needed a strategy to make every email as memorable as their iconic bears.

Beyond the Bear Necessities: Transforming Their Email Strategy

The Vermont Teddy Bear team turned to Backstroke’s generative AI email platform to amp up their email marketing. Backstroke’s AI created email content tailored to each customer’s emotional triggers, whether by demographics, behavior, purchase history—or a combination of all the above. By leveraging predictive performance features, Vermont Teddy Bear ensured their emails reached the right audience at the right time, all while maintaining their unique charm and authenticity. But was it worth it?

Plush Results That Were Anything but Soft

The results were clear. Vermont Teddy Bear saw a 4x ROI on their Backstroke investment, delivering 22% more revenue per email. This success demonstrated that Backstroke not only enhanced campaign effectiveness but also captured the warmth and connection central to the brand’s identity.

Emily Hoffman, Designer & Strategic Project Manager at The Vermont Teddy Bear Company said, “Their platform allowed us to build on our existing success by creating content that feels personal and meaningful, while pleasantly surprising us with quick and significant boosts to our performance metrics."

Conclusion: It’s Time to Transform

Vermont Teddy Bear’s experience highlights how brands can elevate their email marketing by pairing AI-driven tools with their unique identity. At the dawn of the AI-era, brands really had two choices. Transform, like VTB. Or watch your competition pull away.

What will you do? Learn more about Backstroke.