Backstroke is rolling out our new AI email generator, which creates entire email campaigns with just a few clicks. It goes far beyond our classic content tools, like our email subject line generator, to assemble email layouts and dynamic image placements that can be remixed in a click to fit your brand standards and campaign needs. 

Marketers who use AI report that they save up to 74% of their time when using AI to craft content. Meanwhile, Backstroke customers drive an average of 31% more revenue per send with its personalized emails. Our new email generator Ai delivers both of these benefits, while: 

• Generating complete emails in minutes, from design to delivery
• Seamlessly integrating with Klaviyo for faster, smarter campaigns
• Segmenting audiences and content, essentially acting like your own data science team

We’ve gotten accustomed to questions focusing on AI copywriting, but Backstroke’s latest breakthrough now offers AI-powered design assistance To get a feel for what our email generator AI tools deliver to the visual side of email marketing, we asked Backstroke Co-Founder and Head of Product & Design, Tyler Hill, 10 questions on how it all works.  

Q&A With Tyler Hill On Backstroke’s Email Generator AI 

Backstroke: How does the new email generator AI work?

Hill: Imagine being able to generate an entire email campaign in a matter of minutes. You simply drop a few of the URLs your email will focus on into Backstroke and customize the list of subscribers you want to receive your email. 

Then, the AI email generator will create an entire campaign that’s on-brand, on-message, and looks great, from top-to-bottom. 

Backstroke: Do the designs actually look good? 

Hill: Aesthetically speaking, the emails’ designs look as high-end as what your brand has been sending all along. From my perspective, they are excellent. 

Backstroke: Wow, ok. So will this tool replace email marketing teams? 

Hill: No, no. This is just another tool to enhance your existing workflow. Its main benefits are saving time and driving revenue, which are things all email marketing teams want!

Backstroke: How does it understand what my unique brand looks, feels, and sounds like?

Hill: Similar to its powerful assessment of brand voices and audiences, Backstroke’s new email generator AI will assess all of your previous email campaigns’ messaging and aesthetics. It has a thorough understanding of your unique brand. 

This level of specificity can’t be matched by other generative AI tools that are trained on general web data, like ChatGPT. Instead, Backstroke learns the ins-and-outs of your brand, so it creates email content that both looks and sounds like you! 

Backstroke: As a designer yourself, would you actually use this AI email generator? 

Hill: Absolutely! The email generator AI delivers quality emails at a larger quantity than I could create, myself. It honestly feels like a superpower. 

Backstroke: Can its designs be tweaked and adjusted? 

Hill: Yep. You can easily swap out images, update copy, remix the layout and specific sections of the layout to your liking. 

Backstroke: So what’s your favorite feature of the AI email generator?

Hill: The remix feature is amazing. In just a click, you can switch up the look of specific parts of your email. 

For example, let’s say the header of your email isn’t quite giving what you want it to give. In the click of a button, you can generate variations of that header until you arrive at a look you want to move forward with. 

Backstroke: How does it drive performance? 

Hill: Backstroke’s models have always been trained on performance data from over 10k B2C brands across several subsets of retail, including apparel, pets, and beauty & cosmetics.

With that, our AI-powered tools are able to fine-tune messaging and aesthetics to fit the preferences of any subscriber list. This is why our customers see an average of 31% more revenue per send.

Backstroke: Can the email generator AI tools integrate with Klaviyo?

Hill: After Backstroke completes your email campaign, you can sync it directly to your Klaviyo account . . . or you can directly send from our platform. 

Backstroke: Has anyone used your AI email generator yet? 

Hill: Our internal team has been testing and using it, and a few of our customers have already benefited from individual pieces of its tech. 

Backstroke: Finally, when can people start using these email generator AI tools? 

Hill: It’s rolling out to the public in Q4 2024. If you want to get ahead of the game, schedule a demo to see what it’ll do for your email marketing program.