Inflation. A bear market. Stocks roil. Then they rally. In today’s market, the only thing certain is uncertainty. 

Interestingly, despite the economic roller coaster we all have a seat on, people are still spending. And they’re not just doom spending. When we segment consumers by age, income, location, and a variety of other characteristics, differences in what they spend on and how they shop emerge. While 84% of consumers do say that inflation has taken a toll on their spending, we still see growth across: 

• Online Shopping: Over 60% of consumers shop online at least once a month.
• Social Media: 44% of consumers say they would purchase directly from Facebook in Q2, a 10% increase over Q1. Of course, 66% of Gen Z say that the social platform they’re most likely to shop on is TikTok.
• Shifting Habits: While total spending dropped for consumers of all ages in Q2, across all generations except Boomers, online spending increased more than overall spending. Gen Z shoppers displayed the biggest boost at 34%, followed by 28% of millennials, 24% of Gen X, and 18% of boomers.

Of course, many people are cautious. Some have more expendable income. Online social trends are changing shopping habits. And consumers spend on wildly different things. With so much variety amongst modern consumers, the best way to reach any of them, despite their differences and unique preferences, is through personalized AI messaging.

Personalized messaging boosts email revenue up to 760%, as it pin-points the exact content different subscriber segments are most likely to interact with. And the #1 thing we all need while riding out these economic twists and turns is more revenue.

Here, we examine how to use Backstroke’s AI message generator to craft AI messaging content for two allegorical types of people across different segmentation categories: thrifty shoppers vs. spendy consumers. 

Scroll on to keep reading . . . and open the AI message generator to follow along and craft your own effective subject lines!

AI Messaging Tailored to Different for Income Levels

Using an AI message generator helps marketers determine the exact types of messages, keywords, offers, and more that specific subscriber segments are most likely to respond well to. Backstroke’s Sandbox toolkit does this, generating effective subject lines and messaging content, delivering 31% more revenue per send. 

It’s trained on subscriber data from over 10k marketing programs. One of the critical angles it thoroughly understands is consumer behaviors and preferences for varying Household Income levels. 

In the email subject line generator’s Audience filters, users can single out or choose any combination of Household Income levels to hyper-target in their AI messaging: less than $50k, between $50k to $150k, or over $151k. While not available in the free version of the AI message generator, Backstroke customers can select the household income levels in the Audience tab, which is displayed below.

Let’s revisit the concept of today’s economic roller coaster. While it holds true that, as income increases, all segments of people spend more money, fluctuations in the market certainly impact what people purchase, when they purchase, and what types of messaging they respond well to, when choosing to spend or save. Drastic rises and falls in the stock market indicate that volatility won’t change any time soon either. 

To reflect these continuous shifts in consumer behavior, Backstroke’s algorithms are trained on marketing messaging data sourced from 10k+ brands across the retail space. As a result, it generates AI messaging that is reflective of what your specific target group is engaging with in real time . . . at any given time. 

AI Messaging Tailored to Different for Generations

We’ve previously discussed the creative preferences in messaging across four generations—Gen Z, Millennials, Gen X, and Baby Boomers. These vary drastically, resulting in much humor, online discourse, and even academic study, as the economic conditions in which each generation was raised are vastly different. 

When looking at spending habits of today, Gen X spends the most, followed by Millennials. In fact, Gen X incomes are primarily in two ranges: middle income (44%) and high income (39%). They are the spendiest generation. 

In contrast, Gen Z is the thriftiest. They tend to be more frugal and cautious with spending, compared to older generations. On average, Zoomers save one-third of their income, indicating a higher propensity to save whenever they can. 

Just like specifying Household Income levels to tailor your AI messaging toward, you can select Age ranges in Backstroke’s AI message generator. With specific Age filters applied, Backstroke will tailor AI messaging content that accounts for the preferences, spending habits, and behaviors amongst the generations, be they more spend-focused or savings-focused.

AI Messaging Focused on Sales and Discounts

Everyone loves a good sale. They reward consumers with feelings of accomplishment and satisfaction. In turn, retailers can take full advantage of their ability to inspire a little FOMO in their subscribers and customers. 

Of course, beyond tailoring AI messaging toward specific types of people, you can tailor it toward timely sales events.

In Backstroke’s email subject line generator, you’ll see a few drop-downs to toggle between. Here, you can select between Industry, Campaign, Promotion, and Timing to specify the types of messages you want to generate. This means that, if you’re sending messages to subscribers who tend to be on the thrifty side of the spending spectrum, you can tell Backstroke to tout savings-focused messaging. You can also select how much urgency you wish to communicate, within its Promotion and Timing drop-downs. 

Alternatively, if you don’t want to generate AI messaging promoting a sale or discount, you have options. Product Promotions and Newsletters can be selected within the free version of Backstroke’s AI message generator. Backstroke customers can layer on additional Audience filters to these selections too, personalizing content across Household Income, Age, Location, Device, and more, crafting AI messaging that’s hyper-targeting whomever they send to.

That really sums up the beauty of AI-powered marketing tools! When an AI solution is trained on industry-specific data, it goes beyond simple copywriting. Instead, it produces highly targeted, super personalized AI messaging that’s statistically likely to appeal to your exact audience, whomever they are, driving revenue along the way.

No matter what twist, turn, or loop-de-loop today’s economic roller coaster experiences next, the right AI solution will help you ride it out with a bit more ease.