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Meet Backstroke’s AI Image Generator for Marketing Emails

Apr 2, 2025

The future of AI email marketing is here. So let’s talk about how Backstroke’s AI email generator leveled up. Now, it doesn’t just generate highly engaging, revenue driving AI messages. 

Backstroke now generates stunning, on-brand AI images for your marketing emails, too.

Say goodbye to scrambling for stock photos that don’t quite fit. There’s no need to wait for design teams when making a timely, of-the-moment email push. With Backstroke’s AI image generator for marketing emails, you can create on-brand, professional-grade graphics in seconds.

Collage of results from Backstroke’s AI Image Generator for Marketing Emails

Yes, all of these email header images were generated by AI. Amazing, right?

Want a hero image for your latest product drop? How about a perfectly formatted promotional banner? Dreaming of a lifestyle shot that makes your product irresistible? 

Simply upload an image of your product, add a short prompt with your messaging, and Backstroke will generate the rest.

Let’s see how it works.

How Our AI Image Generator for Marketing Emails Works

We’ll illustrate the effectiveness of this new tool with a real-world example of it at work. Let’s say you’re an apparel retailer who is running a sale on classic tank tops. For your next email send, you want a compelling header image that really pops when people open your email.

Using Backstroke’s AI image generator for marketing emails, you can:

1) Upload a product image: Pick a tank top you want to feature, and upload its photo to Backstroke.

An example of a product image and description prompt being added to Backstroke's AI image generator for marketing emails

For you fast typers out there, it’ll even understand your prompts, despite your typos. Impressive.

2) Describe your promotion: Type in a simple prompt, such as “Put this tank top on a trendy model and put the words “ON SALE” behind him, creatively masked for an ad. Format the image in landscape orientation with warm colors and add a bold CTA that tells people to Shop Now.”
3) Get an instant, on-brand image: Backstroke’s AI email generator will deliver a custom AI-generated email graphic featuring your exact product.

AI-generated image of a man in a tank top from Backstroke's AI email generator

Unfortunately, we can’t give you his number, because he’s AI-generated too.

4) Need adjustments? No problem! Want a different background? A bolder color paletter? Just tell Backstroke what to tweak, and it’ll generate a new image. While keeping your product and branding intact.

two variations of AI image adjustments as a result of Backstroke's AI image generator for marketing emails

Remix these images to fit different sizes. Or switch up their text and settings. So much is possible!

Why Is Backstroke’s AI Image Generator for Marketing Emails Groundbreaking?

All AI email generators aren’t created equally, as we’ve seen Backstroke deliver 20% more revenue per send . . . from emails it builds in seconds. So how then, does this addition of an AI image generator for marketing images further enhance its capabilities?

Building off of innovations from OpenAI—and combining those innovations with our own proprietary retail marketing dataset of 10k+ brands—Backstroke deeply understands images, text, how they relate to one another, and how they work together. This results in a holistic understanding of email marketing components that other traditional email marketing tools simply can’t yet grasp.

Breaking it down, what really makes Backstroke’s AI image generator for marketing emails so powerful is its:

  • Visual Fluency: Backstroke’s models don’t just generate images at random or loosely based on your brand. They create context-aware, brand-consistent visuals that are ready-to-use in your email campaigns.
  • Adaptive Creativity: Your prompts shape Backstroke’s image outputs. Whether you want sleek and modern, cozy and traditional, or edgy and bold, Backstroke adapts according to your ideas.
  • Integrated Messaging: Backstroke fuses visuals and email copywriting seamlessly, ensuring every element supports your brand’s messaging and tone, as well as your campaign’s primary objectives.
AI generated image of a basketball for an email, which was made by Backstroke's email generator AI

Here’s a look at how Backstroke’s AI email generator creates marketing images for non-apparel items, for good measure.

Backstroke’s AI Image Generator for Marketing Emails Gets Smarter Over Time

Revisions are part of every. single. email. marketing. process. Even the most prolific creatives spent time rethinking and revising their works. And while you may not be painting a Renaissance-style portrait, you are in an AI Renaissance, where today’s best marketers are using its tools to refine and perfect their campaigns.

Our new AI image generator for marketing materials learns as it goes, helping marketers generate the best AI messages and images for their promotions. Here’s how:

  • It builds upon your uploaded images. Instead of generating something generic, Backstroke learns from the images and visuals you upload to it, refining them to fit your brand’s aesthetic and campaign’s messaging.
  • It remembers your preferences. Refine an image by telling Backstroke how you want it changed. Our image generator will incorporate your feedback, ensuring future iterations of its AI images stay aligned with your specific visual identity.
  • It evolves with your campaigns. The more you use it, the better it understands your product, style, and marketing campaign’s needs.

The AI and the Future of Work: This Is How Marketers Win

AI-powered marketing tools are shaping the future of work, for the better! And the marketers and brands that embrace the best AI email marketing tools today will see immediate payoffs, while maintaining an edge in efficiency, consistency, and engagement tomorrow.

Welcome to the future of email marketing. Whether you’re on-board now—or will be in a few months after everyone else has caught on—things sure are looking bright!

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