For ecommerce marketing teams, remaining profitable and staying ahead of the competition requires AI-powered precision, email personalization, and the right data to draw actionable insights from. 

Good news for you: Backstroke’s proprietary dataset provides the most robust foundation for building smarter, more effective email marketing campaigns. In fact, we have email, messaging and predicted performance data from 10,000+ B2C brands.

By integrating generative AI technology with a massive, proprietary supply of ecommerce data, Backstroke empowers future-focused ecommerce teams to segment audiences with accuracy, personalize email contents at scale, and deploy their best-ever ROI-driving campaigns! 

This robust dataset is crucial when selecting the right AI tools for email marketing, as it allows businesses to craft messages that authentically connect with their exact customers, driving engagement, conversions, and ultimately revenue. Here, we cover 5 key points of Backstroke’s proprietary ecommerce data collection, and show how it powers our AI email generator.

Why is access to ecommerce data essential for email marketing success? 

There are quite a few reasons why email marketing data is indispensable for ecommerce marketers (and any modern marketer, really!). These assets deliver immense value in: 

• Improved accuracy and performance: AI performs best when it has access to extensive, high-quality data that’s relevant to your brand and industry. The more ecommerce data available, the better AI can recognize patterns in customer behavior, leading to more accurate predictions and valuable insights.
• Enhanced personalization: A large, diverse dataset enables AI to personalize emails beyond simply inserting a recipient’s name. Backstroke tailors email contents based on individual preferences, shopping behavior, purchase history, and timeliness, creating more relevant and engaging experiences for your subscribers.
• Effective segmentation: With a continuous influx of behavioral and demographic data, Backstroke segments your audience to best fit your campaign needs. This allows for more insights into different groups of recipients per email campaigns and ensures that your AI messages reach the right people, at the right time, with the best content for them.

• Content optimization: By analyzing previous campaigns’ performance, Backstroke suggests your best email subject lines, email body content, special offers, and visuals to resonate with different audience segments.
• Improved ROI: When all of these benefits come together, better campaign performances and a higher return on investment are returned. This is how Backstroke is able to drive 20% more email revenue for our customers.

Backstroke’s AI-powered email tools equip ecommerce teams to harness the full potential of their own brand’s data, as well as competitive retail data, ultimately building stronger customer relationships and driving long-term success.

How large is the Backstroke ecommerce data set? 

We currently have data from over 10,000 ecommerce brands . . . and this list is rapidly growing! 

Beyond that, Backstroke also has proprietary access to tens of millions of individual event data points for consumers. This means that our data allows Backstroke customers insights into:

• Demographic data, such as gender, region, age, income & spending habits, presence of children and so much more
• Customer behaviors, such as opening a message, clicking, and where they clicked within an email
• Text attributes, as in what copy within emails, subject lines, and pre-headers consumers engaged with

Knowing this information allows us to tie customer behaviors to their demographic data and creative preferences within marketing campaigns. Even beyond our AI email generator, this is what makes our predictive creative tools like our AI email subject line generator fine-tune creative content so well. Try it here!

What verticals does Backstroke’s email marketing data cover?

Our dataset contains emails from dozens of industries, with fine-tuning toward: 

• Apparel & Fashion
• You can see our full Retail Email Marketing Strategy Guide here!
• Cosmetics & Beauty 
• You can see our full The Beauty Marketing Guide to Gorgeous Email Content here!
• Home Furnishings
• Pet Care
• Drugs & Health
• Sporting Goods
• Food
• Media & Entertainment
• Travel & Leisure

This dataset represents a mix of high, mid, and low-tier ecommerce brands. In fact, for our top industries listed above, we have data on the price point. For example, Apparel/Fashion contains data points detailing whether items are considered luxury, high-end, average, or discounted. Tracking data points like these allows us to further fine-tune our models to pin-point the products your exact customers are more likely to shop for.

Let’s talk about email personalization. How granular can this get? 

When using Backstroke, ecommerce marketers can drill down to discover some pretty specific information! Individual customer interactions, purchase histories, item preferences, creative content engagement, and more are all on the table! 

Of course, you can use this information to better understand your customers, but this is also helpful when running a competitive analysis. With the size of Backstroke’s ecommerce data access, we can find information on your competitors based on the primary industry, size, specialty, etc. For example, we could find all Spring Break content for shoe companies of a certain size and price point, and you in turn can use that to inform the offers you send as that time period approaches.

Since we have data over several years, we can see how seasonal content changes over time, as well as how this seasonal data shifts year after year. For example, when looking at last Fall, election advertising was a massive effort, which Backstroke accounts for.

When using Backstroke as an AI tool for market research in my email campaigns, how accurate are its predictions and outputs? 

In terms of measuring the accuracy of Backstroke’s AI predictions, performance is evaluated across a few different benchmarks. We compare our AI-generated content to the performance of a control group. However, there are factors that we account for in our year-over-year comparisons too, such as specific and timely offers, the state of the economy, etc.

So how Backstroke’s decision making agentic AI make the best choices for your campaigns? Our models are fine-tuned to your specific brand and audiences. They understand what creative direction is best suited to represent you and which creative decisions are most likely to resonate with your subscribers.

The future of ecommerce marketing is here, and it’s powered by data. As customer expectations evolve, the ability to deliver personalized email experiences at scale is no longer optional—it’s essential. 

With Backstroke’s proprietary dataset of 10k+ ecommerce brands, you can tap into vast ecommerce data to enhance audience segmentation, ensuring that every message reaches the right person at the right time with the right content—building deeper connections with your customers and driving 20% more revenue with every send.