Here at Backstroke, we keep it real when it comes to how marketers can really use AI. Our team of co-founders not only talk the talk about how our email generator AI’s design outputs really look . . . But they also walk the walk, having created a tool with proven real-world value and usability for email marketing teams. 

In a new video interview, Co-Founder & Head of Marketing Egan Montgomery answers 4 big questions surrounding our latest release: an AI email generator that creates entire campaigns, from copy, to designs, to image placements, and more.

You can watch a quick demo of how it designs full email campaigns in just a few clicks here.

And you can read more about Egan’s insights into how Backstroke’s data is collected, its models are trained, and how its outputs drive 31% revenue lifts for customers, again and again.

Q&A: How Does Backstroke’s Email AI Generator Pay Off for Marketers?

Here are a few insights Backstroke’s Head of Marketing has to share on the powerful data and powerful outputs of our email AI generator.

Backstroke: In three words, can you describe what the new AI email generator delivers to customers?

Montgomery: More messaging revenue.

Backstroke: Everyone can get behind that. So can you tell us one of your favorite customer stories, from a company who has used Backstroke’s email AI tools?

Montgomery: I love all of our customer stories, to be fair, but one of my favorites is the story of when Nathan Sports first started using Backstroke. Leveraging our AI subject line generator, Nathan Sports generated audience-specific subject lines and tested them messages against a traditional control group. 

The results were undeniable! The Backstroke-generated emails achieved the highest revenue and click rate for Nathan Sports in the last 90-days, at least. In fact, Backstroke drove a 45% higher click rate and a 62% increase in revenue per send, compared to the control group. 

This showed how quickly effective AI message tools really work. They help you write better messages that are more aligned with the interests of your list segments, based on any factor, such as age, a consumer’s location, or device type. Then you generate revenue from those messages, immediately. 

Backstroke: How does Backstroke know what email content will perform?

Montgomery: It’s trained on data from over 12,000 e-commerce brands. It also has predicted and real performance data that it assesses constantly, helping us understand what AI messaging, designs, and more resonate best with consumers. 

When you loop all of those things together, you have a powerful, purposeful model for e-commerce companies that outperforms other tools like ChatGPT, in terms of specificity, to a large degree. 

This is because Backstroke’s AI email generator studies and analyzes elements like the following to craft the most effective email subject lines and body content for your specific subscribers:

• Which words, phrases, and images drive the highest engagement per segment?
• Which visuals are people more attracted to . . . and where should you place them within your email campaigns?
• Which emotions and sentiments capture attention and keep it engaged?
• What themes and offers are popular at any given time?

Our AI email generator is trained on engagement data from several different verticals, making its outputs even more specific to fit the needs of the following industries:

• Beauty
• Cosmetics 
• Apparel
• Pets 
• Retail

Backstroke: How is this data groomed and maintained, so its outputs are accurate and revenue-driving? 

Montgomery: It’s groomed and maintained constantly. Every day, we’re reading and dissecting messages from 12,000 brands. We’re monitoring messaging and email content performance on a daily basis. That helps us stay on top of—and importantly ahead of—trends. Right now, this is particularly helpful to email marketers who need to predict performant email trends ahead of Black Friday, Cyber Monday, and the holiday season at large. 

All of this continuous work that combines both creative analysis and data science is what powers Backstroke’s email AI generator to deliver users a 31% revenue lift.