Imagine generating 5X the revenue of your typical email sends. Now imagine doing that on the fly, in just a few minutes, all the while capturing the attention of your subscribers due to the super timely nature of your send. 

That’s exactly what Homefield Apparel did with Backstroke’s AI email generator. You can read more about their case study here, but long-story short, they:

• Saw an opportunity to capitalize on a big Notre Dame football win in real time, 
• Used our email generator to craft a highly-stylized and personalized AI generated email,
• And they rode that post-win wave of excitement all the way to the bank.

From the subscriber perspective, Homefield’s deployment in of AI in ecommerce was seamless, scratching an itch and satisfying the need for Notre Dame merch in-the-moment. Their email’s design flowed effortlessly and its language felt authentic.

Looking at their emails we'd like to know one thing from you! With nearly 63% of marketers saying they use AI for email marketing, do you think you can clock whether or not something in your inbox is actually an AI generated email? Let’s explore that very concept! 

Think Fast! Which is an AI Generated Email?

Do what the header says! Which do you think was created by an AI email generator?

While both emails are effective and nicely designed, Option A was assembled by Backstroke’s full email generator. Let’s break down the different creative elements our AI email generator brings to campaigns such as this one, by analyzing the Option A email, piece by piece. 

We’ll dive into how Backstroke is critical for nailing: 

• send time optimization 
• AI for ecommerce product promotion 
• While operating as one of the best natural language processing tools for email marketers.

Send Time Optimization Is Key

Notre Dame defeated Penn State in the 2024-2025 College Football Playoff game. Fans were excited. Emotions were high. And the email marketing team at Homefield knew that their subscribers would be down to buy some Fighting Irish merch.

Making the most of the moment, Homefield used Backstroke’s email generator AI to create the perfect message. Nailing the window for send time optimization was critical, as this late-night game only allowed for a limited time to ride the wave of fan excitement. First, their team segmented their subscriber audience, as a means to narrow down the list of email recipients for this special promotion. Having a more segmented email list ensured that those receiving Homefield’s email would more likely be engaged with Notre Dame-specific content. 

You can learn how to make the most of subscriber segmentation—and see how AI can make segmentation and personalization easier—in our guide: Email Segmentation Strategy: 5 Ways to Segment Audiences & Create Custom AI Messages.

AI for Ecommerce Tools Make Email As Effective As Possible

When using Backstroke’s AI email generator, building an email to promote your products is easier and faster than ever! This is because in order to build said email, you simply need to paste your product URLs into Backstroke. 

Yes, you just need to copy & paste a product URL to get a beautifully designed email. Take a look at how it works.

Backstroke’s AI email generator processes product photos and descriptions, then organizes them in your email, in the specific order you designate in the platform. Copying and pasting is now all that marketers need to do in this straightforward world of AI for ecommerce product promotion.

Natural Language Processing Tools for Email Write Great Copy & Effective Email Subject Lines 

You may have noticed that the copy throughout our example email feels natural. It’s simple, straightforward, and promotional. That’s because of Backstroke’s proprietary dataset that contains email marketing data from 12k+ ecommerce brands. With access to this data, our AI email generator uses natural language processing to write the most effective email subject lines, preview text, email body copy, and CTAs. 

Beyond an email’s body copy, Backstroke also identifies and writes the best subject lines for retailers’ subscribers. In the case of Homefield, they used our AI email subject line generator to formulate some great subject lines and preview text, including their chosen texts: 

• Subject Line: Shop: Notre Dame Moving On Bundle
• Preview Text: Gear up for the next round with our exclusive bundle deal.

With AI-powered language optimization used across every opportunity—from subject lines to CTAs—ecommerce marketers can ensure that their communications truly strike a cord with subscribers while feeling natural and true to their brand voice. In the case of Homefield, this AI-powered email personalization and optimization drove 5X their average revenue. 

And that begs the question . . . What results will Backstroke’s AI email generator drive for you?