A “Renaissance man” (or woman, if you will) is someone who has sought knowledge across a wide range of disciplines, mastering multiple fields and becoming a well-rounded expert. Perhaps the best-known example of this was Leonardo da Vinci. He was not just a painter, but also an engineer, scientist, and inventor. 

Today, this idea of versatility is making a comeback—but not just in the arts and sciences.

AI tools for marketing are transforming the roles of today’s creative and strategic thinkers. As the best AI tools for digital marketing push ecommerce fields forward, we see a shift in professionals’ focuses. No longer are marketing professionals narrowing in on highly-specific skill sets and specialities. Rather, with the assistance of AI, we are seeing the rise of the 10x marketer, someone with a broad expertise across multiple marketing functions.

In the video above, Backstroke CEO R. J. Talyor explains that, rather than being siloed into managing one area of an email campaign—like copywriting or design—AI tools for marketing now allow people to scale their efforts in big ways, taking on tasks that once required an entire team. 

With AI serving as your marketing Swiss Army Knife that does it all—from being an AI email generator to a tool to personalize content for segmented subscriber lists—marketers can oversee the strategic direction of 10x their work . . . with less manual effort and more creative freedom.

The Positives of Learning How to Use AI for Marketing

According to Hubspot, AI tools for marketing save teams approximately 12.5 hours a week or 25-26 additional working days a year. In his video, Taylor says that all of this saved time will allow for more in-depth creative thinking and the further development of unique and effective email campaign strategies. 

Of course, this means that you can now execute on creative ideas that were never previously possible! Of course, you can design any image you dream up with the likes of AI tools like Midjourney or DALL-E 3, but generative AI goes so much deeper and is marketing-specific, too. For example, Backstroke’s AI email generator crafts full campaigns in just a couple of clicks. And we’re willing to bet you can’t tell that they’re AI-generated, as their copywriting is natural and their designs are impeccable.

This means that any marketer can be a good designer, who works fast, and delivers performant campaigns . . . so long as they have the best AI tools for digital marketing at the helm.

The Scary Part of AI Marketing: You May Get Even Busier

This may not feel possible, but with delivering 10x your previous output, you’ll be in demand. 

Take a deep breath. And look ahead with hope, because this is truly a good thing. 

Taylor says that marketers will likely be expected to do more with less, and some may not get backfills on their teams. While the latter part is not ideal, AI tools for marketing will help marketers who are experimental, innovative, and willing to try new things to the forefront. These predictions go hand-in-hand with the sometimes challenging job market for marketers, as the most versatile people who can handle vast and diverse responsibilities, continue to be in demand. 

AI Tools for Marketing Are Making Way for a Marketing Renaissance

With the advent of new, AI-based technologies, there are tons of new ways to learn, train, and ultimately grow your marketing program while having a solid handle on all the skills. In fact, thousands of AI tools for marketing exist. You just need to choose the best ones! 

We know, that’s not the easiest task. But here are some questions to ask yourself as you seek out the best digital marketing tools to make you a well-rounded 10x marketer:

• Determine if a tool can deliver clear ROI. Work with tools that deliver a direct, positive impact on revenue or cost savings, like boosting clicks or conversions.
• Explore ease of use & integration. Opt for tools that are intuitive and easily integrate with your current systems without long training periods.
• Go all-in on time saving tools. Look for tools that automate repetitive or time-consuming tasks, freeing up your team for other creative or strategic work.
• Seek out scalability. Pick tools that can grow with your business, handling more data and complexity over time.
• Ensure your AI tools for marketing are accurate. Nobody needs hallucinatory text or bogus offers to make it into their emails! Ensure the tools you explore deliver accurate and unbiased results to avoid marketing missteps.

So How Can You Dip Your Toes into the Water of AI Tools for Marketing?

As Backstroke Co-Founder Egan Montgomery says, “It’s never too late to get started.” And in fact, getting started with AI tools for marketing is easier than ever. 

In fact, Backstroke has already created a handful of the best AI tools for digital marketing! Click through the following guides to familiarize yourself with AI tools to enhance your content personalization, save time in design and writing processes, and unlock your true superpower: creativity. 

Check Out Our Quick-Start AI Marketing Tool Guides:

• Email Segmentation Strategy: 5 Ways to Segment Audiences & Create Custom AI Messages
• How to Generate the Best Email Subjects for Any Season
• Beauty is in the Eye of the Algorithm (& That Makes The Best AI Marketing Tools)