One of the most-searched inquiries surrounding AI for email marketing focuses on our livelihood, something an all-efficient algorithm doesn’t need to concern itself with. Among the searches for the best AI marketing tools, and questions about how many marketers are using AI right now, one question consistently remains top of mind for us all.

Will AI take my job?

When asked this question, Backstroke Co-Founder & CEO R. J. Talyor says, “Kinda.”

But before you get the urge to dox him, here’s why that’s a good thing.

AI for Email Marketing Handles the Tasks You Hate.

Think about your least favorite task when creating an email campaign. By this point, there’s likely an AI email marketing tool to handle that . . . or at least make it a little easier and more efficient. 

Marketing teams state that it takes anywhere from 10 hours to 8 weeks to create and send an email. While 8 weeks may sound hyperbolic at first, considering the design processes, content creation, editing, testing, list management, and personalization that goes into an email, some teams really DO experience that long of a process! 

Time saved is one of the greatest benefits of using AI for email marketing. If your team had those 10 hours to 8 weeks freed up, what else could you achieve? 

This is where our new AI email marketing generator comes into play. It automates email design and personalizes content in clicks, all while staying true to your brand and campaign, ultimately getting rid of lengthy tasks and saving you weeks of work.

Will an AI Email Marketing Generator Bastardize My Brand Though?

If generative AI can suck the magic out of a Coca-Cola Christmas ad, can it really maintain your brand’s authenticity and standards? Of course it can! You just need to use the best AI marketing tools for your specific project or application. 

Let’s say you have a goal of driving more revenue per send. Because who doesn’t? And your other goal is saving time and resources across your team, as we just discussed. Backstroke’s AI email generator is trained on data from 12k+ ecommerce brands and delivers both of these goals, while:

• Generating complete emails in minutes, from cutting-edge design to personalized delivery
• Seamlessly integrating with Klaviyo for faster, smarter campaigns
• Segmenting audiences and content, essentially acting like your own data science team

As its models are trained on your own brand and similar brands within your competitive space, it’s capable of delivering high-fidelity results that match your branding and campaign needs. No images of weird hands or hallucinatory text will make the cut. Promise. 

Should I Start Using AI for Email Marketing Now? Or Wait for It to Evolve a Bit More? 

It’s time already. With 70% of marketers having integrated AI into their operations, waiting is no longer an option. 

The time to spin your wheels, form committees, and philosophize about the benefits of AI email marketing has come and gone pretty quickly. Teams need to move fast in order to keep up with their AI-powered competitors. 

So dip your toes into the water . . . or dive straight in! 

Now’s the time to try new things, from free marketing AI tools like our email subject line creator, to more advanced applications like our AI email generator. The resources are available to help your team save time and drive the revenue you want. 

AI is ready to take the worst parts of your job and help you move forward . . . but it’s certainly not waiting around for stragglers.