Looking for the perfect gift? Our customers are e-commerce brands who specialize in apparel & fashion, beauty & cosmetics, and even toys! They’ve all experienced success with our email AI generator, email subject line generator, and AI message tools, thanks to Backstroke’s fine-tuning on data from 12k+ e-commerce brands. 

So as a means to highlight their success—and to show a variety of what they offer in their stores—we created a gift guide! Whether you’re looking to see success stories from real brands who use AI marketing tools, or you need some inspiration for last-minute shopping, this is your go-to ideas list. 

Read on to level up your gifting game or to see the results driven by today’s best AI tools for marketing . . . 

Lyssé New York’s Classically Chic Clothes & Results

Lyssé New York boosted revenue per recipient by up to 47% by integrating Backstroke’s AI marketing tools into their email strategy. The chic, yet comfortable women’s clothing brand aimed to enhance their personalized, targeted email performance while reducing time spent on manual content creation.

To celebrate their success, our top gift pick from Lyssé New York is their Ezra Velvet Top. Not only does it blend comfort and elegance for women who wear it, but it was also featured as the top item to shop in our email AI generator video below. Watch it to see how Backstroke created a promotional email around this garment in just a few clicks! 

Nathan Sports’ Sprint to Boosted Email Revenue

Nathan Sports saw a 62% increase in email revenue after using Backstroke’s AI subject line creator to generate more engaging content. By testing AI messages against their control messages, Nathan Sports achieved a notable 45% higher click rate and a 62% increase in revenue with Backstroke.

Even though Nathan Sports’ experience with Backstroke’s AI marketing tools was a quick sprint to success, we know that sometimes driving marketing results can feel like a marathon. And in the spirit of marathons, we recommend their hydration vests and packs for any athletes who have to conquer some mileage in 2025.

Vermont Teddy Bear’s Plush Results from AI Marketing Tools

Vermont Teddy Bear enhanced their email marketing with Backstroke’s email AI, creating personalized content that connected with customers based on demographics, behavior, and purchase history. The platform's predictive features ensured their emails reached the right audience at the right time, while keeping the brand’s signature charm intact.

When the results came in, Vermont Teddy Bear saw a 4x ROI on their Backstroke investment and 22% more revenue per email. 

Vermont Teddy Bear's success shows how combining AI with a strong brand identity can elevate marketing. In the spirit of the elevated plush toys Vermont Teddy Bear makes, we can’t recommend their seasonal bears enough!

Vermont Flannel Has Cozied Up to More Orders

Another Northeast favorite, The Vermont Flannel Company also saw success, thanks to using email generator AI from Backstroke. We tailored content to their subscribers’ interests while preserving the brand’s focus on quality and craftsmanship . . . and the results were impressive! The Vermont Flannel Company saw a 32% higher order rate, a 49% increase in email revenue, and a 19x ROI. 

By embracing AI tools for marketing, The Vermont Flannel Company boosted performance without sacrificing their brand’s personal touch, proving that email AI can drive success without extra effort. On a similar theme to their effortlessly cool attitude toward AI marketing tools, we recommend a unique flannel item from their own holiday gift guide!

BITCHSTIX Advocates for Effective Email Subject Lines

BITCHSTIX, known for its quality lip care and social advocacy, partnered with Backstroke to test AI in its email marketing strategy. The campaign tested human-written versus AI email subject lines, and the latter variant boosted revenue by 32% per send.

Backstroke’s dataset gives it powerful natural language processing capabilities that understand the authentic language and interests different age groups have. We think that BITCHSTIX’s punny humor and passion for advocacy will be beloved by any Gen Zer on your gift list!

Homefield Scores Big with Our Email AI Generator

Homefield, known for its collegiate-inspired clothing, was achieving solid email marketing results but saw untapped potential in better segmentation and personalization. Partnering with us, they refined audience segmentation and automated content creation, delivering personalized, branded emails to their subscriber lists. With Backstroke's AI marketing tools at play, Homefield saw a 17% increase in order rates, 19% more revenue per email, and a 13:1 ROI.

We’re also a fan of Homefield . . . and we love their football boxes! If there’s a super-fan in your life, this would be a great gift to give. 

All American Clothing Co. Is the New Classic

All American Clothing Co. faced the challenge of standing out in crowded inboxes while maintaining its authentic "Made in America" brand. To boost conversions, their team determined that they needed smarter audience segmentation and personalized AI messaging.

Partnering with Backstroke, they used AI-driven segmentation and content generation to create AI emails that drove a 33% increase in order rates, 26% more revenue per email, and a 16x ROI. Their case study proves that authentic brand voice combined with AI-discovered insights can drive real results.

This ecommerce brand is all about American classics . . . and a classic American ideal is innovation. They’re on the forefront of AI innovation, for sure. With that in mind, we recommend some of their classic, American outerwear, which will be perfect for the coming winter months.